The platform is rolling out a fresh option that enables them to reduce the amount of AI-created media appearing in their timelines. This step comes as the service disclosed that it currently hosts over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a global release. This shift comes amid a increase in content created by AI, fueled by new content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising video streams on another major platform primarily display AI-generated videos. A large amount of this material is deemed “AI slop”, a term for substandard, mass-produced content that is typically illogical or surreal.
Based on user feedback that a lot of users like content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the option to increase or decrease of that, depending on their own choices,” said a spokesperson.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its service tagged as AI-generated. Collectively, over 100 m media items are submitted to the app daily, making AI content a minor part of its overall inventory.
User Control Features
Viewers will be able to reduce or increase the level of AI content they see by opening the content preference option in the application and picking “AI-generated content”. Other topics that are already be controlled under the tool cover current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies oblige users to tag “realistic” AI-generated content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any realistic AI video that is not labeled can be removed under its terms of service.
Additionally, the app will now apply an “AI-made” tag to content produced via its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This action is designed to help prevent users from attempting to evade the tagging system.
Educational Initiatives
The platform is also introducing a $2 million awareness program for specialists and organizations to produce informative material about responsible artificial intelligence. This initiative will support non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, during discussion over intentions to cut jobs for a large number of content moderators in the UK. It is planning to eliminate hundreds of positions in its content moderation division in its British office, with trade unions and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official stated that people-led review would still have a role, but AI can shield workers by filtering out the most harmful content before it is viewed by staff. The platform announced a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
